JHSF is one of Brazil’s most experienced and most successful real estate companies. It has Brazilian and international operations, holding over six million square meters of real estate properties. It is estimated to be worth 1.2 billion. It also owns Brazil’s largest real estate complex on a lot at the edge of Marginal Pinheiros. The company earns most of its revenue from the high-income market segment. The revenue is mostly generated through recurrent activities.
JHSF’s focus on recurring income activities is the first of its kind in Brazil, and so far, the most profitable. Fábio Auriemo, one of the company’s founding partners, and longest propagator took the initiative of venturing the company into such activities as development and leasing of shopping malls after the spit of JHS.
Fábio Auriemo and his brother, José Roberto, had founded JHS as a construction company. However, Fabio wanted to grow it into a development company. His brother was against that move, and they quarreled over it. The differences could not be resolved within the same business, so they split the company into JHSF and JHSJ. Fabio’s JHSF successfully made due with what they got from JHS to grow one of Brazil’s most successful real estate companies.
José Auriemo Neto is Fábio Auriemo’s son and successor. His father introduced him to the industry at a tender age, and by the age of 17 years, he had already begun managing his father’s shopping malls. José Auriemo Neto’s friends refer to him as Zeco due to his popularity among friends, the business community, and philanthropic circles.
Zeco advised his father to make a low price purchase of the lot at the edge of Marginal Pinheiros. He recommended that the Parque Cidade Jardim be built on it. His proposal speculated that the property had the potential to hose Brazil’s biggest high-end complex.
The young man is very progressive and has since his ascent into the top executive position at JHSF, struck numerous deals that have grown the company’s profitability and assets. Thanks to his efforts, the company has partnered with other firms like Hermes, Pucci and Jimmy Choo to increase business prospects.